GROWTH
Top line contracting.
−13.8% YoY versus −11.1% prior. 3y CAGR −8.1%.
−13.8%
Harley-Davidson, Inc. HOG
Consumer Discretionary · Market Cap: $2.7B
$25.67▲ 0.26 (1.02%)
Fundamentals as of 2026-03-31
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Consumer Discretionary · Market Cap: $2.7B
Fundamentals as of 2026-03-31
All analysis on this page is for educational purposes only and does not constitute financial advice. Fair values are model-based estimates. Always do your own research.
2 of 2 legendary models say BUY HOG.
What would legendary investors pay for HOG?
These figures are not quotes or opinions from Buffett, Graham, Lynch or the other investors. They are our own estimates, computed by applying the intrinsic-value formulas each investor is known for to this company’s financials.
For educational purposes only. Not a recommendation to buy or sell securities.
The Question
−13.8% YoY versus −11.1% prior. 3y CAGR −8.1%.
−13.8%Net margin 7.6% versus 8.8% prior (−1.2pp). Operating 8.6%.
7.6%P/E 13.9x — 1% above the 5y median of 13.8x. Forward 63.9x signals EPS contraction next year.
13.9xConcerns — Harley-Davidson, Inc.'s 7.5% ROE is below sector median.
Financial story
Concerns — Harley-Davidson, Inc.'s 7.5% ROE and 1.36 debt-to-equity warrant a closer look at the underlying business.
Bottom line: HOG is rated BUY by all 2 legendary models, 67% below avg fair value $77, but earns a C sector grade (55/100) in Consumer Discretionary. Whether the premium is justified depends on which lens you trust. Drill into the valuation breakdown and sector ranking for the full picture.
2 of 2 legendary investor models rate HOG a BUY. Fair value estimates and full investor breakdown are in the valuation tab.
Average fair value across qualifying models: $77. See the per-investor fair-value table in the valuation tab.
HOG trades at 14.4x earnings. Sector context and per-investor signals are in the valuation tab.
HOG and YETI differ on P/E, ROE, and revenue growth. See the full HOG vs YETI compare matrix.
Graham and Buffett evaluate HOG against their respective frameworks. Per-model fair value and reasoning are in the valuation tab.
HOG's P/E ratio is 14.4x. 5-year P/E history is in the financials tab.
How does HOG compare?
See exactly where HOG ranks
Sign in to unlock the full sector ranking — free.
Sign in to see the rankingHOG sits at #48 in Consumer Discretionary with a C grade (55/100).
